Case studies and customer success stories are a proven marketing strategy, but customers are demanding changes in the age old proven format and delivery. Read and learn the these trends and how to craft these stories.
Continue Leave a Comment May 17, 2012
To be branded, our marketing messages must convey the same information over and over and over again until our products become one and the same as the messages. Too many messages or inconsistent messages in the market place and our products have an identity crisis.
Continue 2 Comments May 10, 2012
There are thousands of aspiring entrepreneurs and there’s one secret that many entrepreneurs don’t know. Find out how the hush-hush topic of profiling affects your chances on being an entrepreneur. Do you fit the ‘profile’ as a fundable entrepreneur? And if not, what to do about it?
Continue 2 Comments May 3, 2012
Most entrepreneurs often make the same big mistakes almost immediately upon starting a new business. Everyone makes mistakes, the question is can they recognize them soon enough and recovery for them quickly.
Continue 6 Comments April 18, 2012
The CEO of Target, “we aren’t willing…to let online-only retailers use our brick-and-mortar stores as a showroom.” So what’s the future of retailers? Will the answer come from the start-up community?
Too often, the real start-up stories don’t get told. Most of what is told in the media is the stellar success stories and only the most glowing and positive tales. This is the story of YourSports Network, a fledgling company still trying to make it big.
Continue Leave a Comment April 3, 2012
Do you have a new business idea? Did you or are you developing your new product? Here’s an early indicator of whether your new product will be a market dud or whether it needs to be repositioned in the market.
Many entrepreneurs rush out to patent their products, but should they? What should entrepreneurs consider?
Continue Leave a Comment March 7, 2012
Meet Craig Bloem on a new start-up company as he discussed what they did to prove out their product concept and start a new business.
Continue 2 Comments February 28, 2012
Conventional wisdom tells the entrepreneurs that they should always write a business plan before a new venture. When should the entrepreneur break this rule?
Continue Leave a Comment February 23, 2012
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