Why Entering the Market at a Low Cost Doesn’t Work
Many new businesses believe they will get started by being the low cost provider. But when does this strategy work and when doesn’t it?
Continue Leave a Comment December 21, 2011
Filed under: From Concept to Start-Up
Lessons From A New Start-up – Meet Buyvite
Buyvire is a start-up infant, set to launch its product this month. This interview with their CMO is not only about Buyvite, but also about what it’s like to go from a product concept to a company. Read about the lessons learned during those very first days of a new business.
Continue Leave a Comment December 15, 2011
Why Marketing Must Go Beyond Product Differentiation
Having unique product features and benefits isn’t going to be enough to create market differentiation. You need more. It’s easy for your competitors to copy features – engineers are good at this! You need to go beyond the product to create a sustainable advantage.
Continue Leave a Comment October 19, 2011
Part 2 – Preparing for Sponsorships
Now that you’ve been thinking about obtaining sponsorships as a way of funding a project, it’s time to start preparing and doing your homework to prepare for the opportunities.
Continue Leave a Comment September 8, 2011
Part 1 – How Sponsorship Can Help Your Start-Up Find Funding
Google and Internet advertising have been around for more than a decade. Entrepreneurs think in terms of the pennies and dimes of Google AdSense, when they could be getting far more from sponsors.
Continue Leave a Comment September 6, 2011
How Executive Don’t Want To Hear or Read It
Every start-up has to build business relationships with customers, partners, investors, and media. Entrepreneurs introduce and present their product everyone. How can entrepreneurs overcome the fustration of not being heard?
Continue Leave a Comment August 31, 2011
What You Should Know Before Opening a Retail Store
Many entrepreneurs start a retail store, sometimes online and sometimes a physical store. What are some of the basics that you should know to start a retail operation?
Continue 2 Comments August 23, 2011
A New Way to Find Start-Up Co-Founders
At founder2be, online dating meets the start-up community. It’s a new way for start-up entrepreneurs to find co-founders for their new business.
Continue 3 Comments August 2, 2011
Start-Up Lessons from Ryan Blair – What Not To Do In a Start-Up
Serial entrepreneur, Ryan Blair is an inspiration to the start-up community. Ryan’s new book is full of stories from his own experiences that showcase many entrepreneurial lessons.
Continue Leave a Comment July 19, 2011
Why People Become Entrepreneurs and Do It More Than Once
Have you ever wondered why people become entrepreneurs? Who they are and what truly motivates them to take this career path? And why some of them do it over and over again, starting multiple companies?
