In the landscape of hi-tech startups, most are founded by geeks with an idea. Appointedd is different. It was started by a non-techie, proving that anything is possible. Read about this inspiring story.
Why Your Start-up’s Competitors May Not Be Who You Think?
The real competition for your start-up’s product may not be other products.
What Every Entrepreneur Should Know About Public Speaking
How to get started and get over your reluctance.
What I Learned from a CEO Who was a Huckster
CEO, a real huckster, and proud of it. His wisdom and lessons on funding, investors, and sales.
How to Write an Effective Case Study and How Current Trends Are Changing It
Customers are demanding changes in this proven marketing technique.
Why Few Start-Ups Build the Fundable Dream Team
A start-up team is more than founders and employees. How do you build a good one?
What to Expect from Internet Marketing Efforts
Is it really cheap? Is it effective? How long does it take?
The Freemium Business Model – What Can A Startup Expect?
FREE is the best word in marketing, but does it drive sales?
Once, offline marketing was the brunt of many jokes. Now, online marketing drives consumers nuts. It’s tough for advertisers to attract the attention of online users. The market is cluttered. Users are overstimulated. Is it time to welcome back those offline marketing methods?
Meet entrepreneur Doug Monro, the co-founder of Adzuna. Here he tells his start-up story and talks about the lessons he’s learned.
Building familarity, likeablility, and trust are important to online success. Often the body language is wrong, and although the words of the message are right, they can get lost or discounted through these subtle actions and cues.
Meet Raul Valdes-Perez, a successful entrepreneur, co-founder and CEO of Vivisimo, a big data start-up acquired by IBM in 2012. Here he tells how they pull off their start-up success story.
Are you looking for an effective method for marketing your products? There are a few different approaches that you may consider for your marketing campaign. Four of the most common strategies are as follows: case studies, white papers, testimonials, endorsements, and social proof.
Building a brand isn’t enough anymore. The marketplace has become cluttered. More than likely, your competitors are trying to brand in same way as you. You need to go beyond just building a brand to creating brand loyalty.
Everyone knows networking for business is a must, but many still avoid it because they don’t know how to do it effectively.
Building online trust is important. Sales and networking require it. Can online trust be formed quickly? Are there any tricks to developing a trusting relationship online?
Every business person wants to attract customers, but how to do it and align the efforts with business growth strategies.