Start-ups need a marketing plan because these days investors are not interested in funding companies that don’t know how, where and to whom to sell their product or service. Marketing is not free nor can it be relegated to a part-time effort.
Continue Leave a Comment March 4, 2010
While a startup has no reason to exist without its first product, it is not the most important in the eyes of the investor. Will customers emabrace it? Will investors view the product concept in the same way as the entrepreneur? Define a product to attract customers as well as funding.
Continue Leave a Comment March 1, 2010
Over the past month, I have spoken with several corporate venture capital groups and here is a general profile of what they are looking for in a start-up.
Continue Leave a Comment February 18, 2010
I drove past a billboard for Charles Schwab on the expressway this week, “First rule of investing. Investors rule”. Here are some common mistakes entreprenuers and startups make in not understanding this rule.
Continue Leave a Comment February 11, 2010
Entrepreneurs want to convince investors that their start-up and new product concept are worthwhile. Investors want a new business and a new technology that will make them money. The key to this matchmaking process is effective communication.
Continue Leave a Comment February 4, 2010
What does the Olympics and start-ups have in common? Much like an Olympic athlete, a start-up practice and train for winning the funding game and it’s not for the faint of heart. Here are some suggestion on how to compete for funding.
Continue Leave a Comment January 28, 2010
Australian Innovation Shootout, a competition for Australian start-ups seeking funding from American investors. A observer’s perspective on the start-ups seeking funding.
Continue Leave a Comment January 21, 2010
Internet and ecommerce start-ups are everywhere these days. It seems like the second coming of the dotcom era. It’s easy to see the success of the Internet companies after they become household names, but how did they get there? What is it like to go from ground-zero to a viable web company? Here’s a look at one e-commerce business. It’s still a work in progress and to be sure, progress is slow – lots of fits and starts, ramps and plateaus, and plenty of pitfalls and unexpected surprises along the way.
Continue Leave a Comment January 21, 2010
So where are the private investors and angels investors hiding? Many people are proposing countless ideas for new start-up companies these days. All of them are seeking funding. It’s much like the great Easter egg hunt, but instead of eggs everyone is looking for money.
Continue Leave a Comment January 14, 2010
Did your Mom ever tell you to not do something and you did it anyway, only to find yourself experiencing the anticpated mistake? If you’re thinking about starting a new business, use the wisdom of experts and mentors to avoid those costly pitfalls and time consuming mistakes.
Continue Leave a Comment January 7, 2010
