Customer behavior and why people buy is a fascinating subject. The reasons people purchase products or services is not always as obvious as business entrepreneurs would like to believe. So what is it that makes customers buy?
You have a great product that’s offered at a fair price, but your customer wants a lower price. Should you engage in price negotiations? Is there a better way?
An effective pricing strategy is like any other game of strategy. Why and how do price wars get started and what to do if you get involved in one.
Many entrepreneurs start a new business to provide themselves with an income. Yet, most neglect to build a business that is also an asset. Learn how to do just this.
Every entrepreneur wants to increase revenue. Here’s a sales tactic to improve a revenue stream and increase a customer lifetime value.
Do you want a better way to ensure a new product does well in the marketplace? Do you want product differentiation that the customer really cares about. Here’s a simple 5 step process.
First partnerships or business deals are often a big learning experience. The most seasoned party often ends up with the lion share of the benefits. Learn how to structure your first business partnership to your liking.
Confused about registered trademarks, unregistered trademarks, service marks, word marks, and copyrights? Do you want to know what they are, how to get one, and why tthey are relevant to your small business or start-up?
A recent study showed the number one reason people become entrepreneurs is to do what they want to do – and this is the root cause of their first big mistake.
Every business tries to persuade people to become customers. Once a prospect is found, how should you engage them so more will become customers